
LOST TAPES LIVE
March 2021, Case Study
THE CAMPAIGN
Project Overview: Lemmon led the production and marketing of “Lost Tapes of the 27 Club,” a live event aimed at raising awareness for “Over The Bridge,” a not-for-profit focused on the music industry’s mental health crisis.
Our Approach: Utilizing strategic consultation, partnerships, innovative programming, and extensive content capture, Lemmon Entertainment harnessed its network to provide significant donated support.
The Impact:
- 2 million+ streams in one week (Spotify, YouTube, and microsite)
- Coverage on Joe Rogan’s podcast, the world’s most listened-to-podcast
- 3.2 million reached through Rolling Stone interview
- #2 trending article on Rolling Stone for a week
- Featured by global outlets including Forbes, Billboard, CNN, The Globe and Mail, and more
- A Lost Tapes of the 27 Club AI merchandise line with 100% of proceeds going to Over The Bridge
- 1.4 million reached through strategic partnership socials
Results: Without any marketing spend, the campaign achieved viral status, underscoring the effectiveness of organic reach and community-driven initiatives.

CONCERT FOR EARTH
May 2022, Case Study
THE CAMPAIGN
Project Overview: Lemmon Entertainment managed the digital marketing strategy and execution, including social media and website management, for the Atlantis Concert for Earth.
The Campaign: Atlantis Concert for Earth was a “zero-to-low emission hybrid event” held in a volcanic crater in Sete Cidades, Portugal. The event featured performances by Black Eyed Peas, Stone Temple Pilots, Pitbull, and Sting.
The Impact:
- Supported by Leonardo DiCaprio
- Sold out live event with over 10,000 attendees
- Partnered with VEEPS for a worldwide livestream broadcast
- Featured on major media outlets like BizBash, Yahoo! Entertainment, Rolling Stone, and Billboard
- Global education campaign on conservation between performances
- 100+ page study on the festival’s environmental impact and a 2-year sustainability plan for the 2023 event in Sete Cidades.