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LOST TAPES LIVE

March 2021, Case Study

THE CAMPAIGN

Project Overview: Lemmon led the production and marketing of “Lost Tapes of the 27 Club,” a live event aimed at raising awareness for “Over The Bridge,” a not-for-profit focused on the music industry’s mental health crisis.

Our Approach: Utilizing strategic consultation, partnerships, innovative programming, and extensive content capture, Lemmon Entertainment harnessed its network to provide significant donated support.

The Impact:

  • 2 million+ streams in one week (Spotify, YouTube, and microsite)
  • Coverage on Joe Rogan’s podcast, the world’s most listened-to-podcast
  • 3.2 million reached through Rolling Stone interview
  • #2 trending article on Rolling Stone for a week
  • Featured by global outlets including Forbes, Billboard, CNN, The Globe and Mail, and more
  • A Lost Tapes of the 27 Club AI merchandise line with 100% of proceeds going to Over The Bridge
  • 1.4 million reached through strategic partnership socials

Results: Without any marketing spend, the campaign achieved viral status, underscoring the effectiveness of organic reach and community-driven initiatives.

CONCERT FOR EARTH

May 2022, Case Study

THE CAMPAIGN

Project Overview: Lemmon Entertainment managed the digital marketing strategy and execution, including social media and website management, for the Atlantis Concert for Earth.

The Campaign: Atlantis Concert for Earth was a “zero-to-low emission hybrid event” held in a volcanic crater in Sete Cidades, Portugal. The event featured performances by Black Eyed Peas, Stone Temple Pilots, Pitbull, and Sting.

The Impact:

  • Supported by Leonardo DiCaprio
  • Sold out live event with over 10,000 attendees
  • Partnered with VEEPS for a worldwide livestream broadcast
  • Featured on major media outlets like BizBash, Yahoo! Entertainment, Rolling Stone, and Billboard
  • Global education campaign on conservation between performances
  • 100+ page study on the festival’s environmental impact and a 2-year sustainability plan for the 2023 event in Sete Cidades.